What are the primary driving forces in the U. S. fast food industry in 2004?

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Read business articles or newspapers in that year. You will likely find that competition was the main ingredient. The companies were differentiating their products by adding many different types, advertising healthy ones, etc. Price was important to squeeze out profits too.

To find the primary driving forces in the U.S. fast food industry in 2004, you can start by conducting research through various sources, such as business articles, industry reports, and newspapers from that time.

1. Begin by searching online databases or archives that provide access to business articles and industry publications from 2004. Websites like JSTOR, ProQuest, or Google Scholar can be helpful in finding relevant sources.

2. Narrow down your search by using keywords like "U.S. fast food industry," "2004," and "driving forces." This will help you find articles specifically focused on the time period you are interested in.

3. As you go through the articles, look for information about the factors that were influencing the fast food industry in 2004. Pay attention to any trends, challenges, or strategies that were being discussed.

Some key points you might come across while researching the driving forces in the U.S. fast food industry in 2004:

- Competition: There was intense competition among fast food chains, leading to increased efforts to differentiate products and attract customers through creative marketing strategies, menu innovations, and healthier options.

- Consumer preferences: Fast food companies were adapting to changing consumer preferences and dietary trends by offering healthier food choices, such as salads and low-fat options. This was driven by increased awareness and demand for healthier eating habits.

- Price and profitability: Fast food chains worked on optimizing their pricing strategies to remain competitive while maintaining profitability. This involved finding a balance between offering value for money and ensuring sustainable profit margins.

Remember, the suggestions provided are general research approaches. It's important to read and critically analyze the sources you find to form a well-informed understanding of the driving forces in the U.S. fast food industry in 2004.