Wgat factors have combined to make today political campaigns as person and individual as they have become?

freedom of speech? different perspectives of an issue?

Your question is vague.

Exactly what is meant by "today's [<~~note the possessive form] political campaigns"?

What is meant by "as they have become"?

Tighten up the question, and you'll have an easier time finding answers.

=)

people in districts in congress are called

People in districts in Congress are commonly referred to as constituents.