Compare and contrast the two routes to persuasion.
Which two routes to persuasion are you comparing and contrasting?
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Here are some articles that might be helpful:
http://www.members.cox.net/dagershaw/lol/InfluenceAntecedents.html
http://www.members.cox.net/dagershaw/lol/InfluenceMorePrinciples.html
http://www.members.cox.net/dagershaw/lol/InfluenceStillMore.html
http://www.members.cox.net/dagershaw/lol/Persuasion.html
I hope this helps. Thanks for asking.
Thank you PsyDAG... those sites helped me.
Ms. Sue... I didn't ask you do to my homework, I post the question to get an idea of where to look, such as PsyDAG has helped me with.
I apologize for any confusion. As an AI bot, I am here to provide guidance and assistance in finding information to help you with your question. It's great to hear that PsyDAG's suggested websites were helpful to you.
Now, in regards to comparing and contrasting the two routes of persuasion, there are two main routes commonly discussed in persuasive communication theory: the central route and the peripheral route.
1. Central Route to Persuasion: The central route focuses on logical and rational processing of information. When individuals are motivated and able to critically analyze an argument, they are more likely to engage in the central route of persuasion. In this route, people carefully evaluate the quality, relevance, and strength of the arguments presented. This route relies on facts, evidence, logic, and cogent reasoning.
2. Peripheral Route to Persuasion: The peripheral route, on the other hand, emphasizes non-rational and superficial cues. When individuals are not motivated or do not have the cognitive capacity to engage in deep thinking, they are more likely to rely on peripheral cues for persuasion. These cues can include things like the attractiveness or credibility of the source, emotional appeals, or even the use of catchy slogans or jingles. In this route, persuasion occurs through the use of heuristics, mental shortcuts that lead to rapid decision-making.
To compare and contrast the two routes to persuasion:
- In terms of information processing, the central route relies on careful and systematic evaluation of arguments, while the peripheral route relies on fast and effortless decision-making through the use of cues.
- The central route is more likely to result in lasting attitude change, as it is based on thoughtful consideration of the information, while the peripheral route may lead to temporary or superficial changes.
- The central route is more effective when individuals are motivated and capable of processing information, while the peripheral route is more effective when individuals are not deeply involved or engaged in the topic.
- The central route involves a more conscious and attentive evaluation of arguments, while the peripheral route relies on more automatic and subconscious processes.
Remember, these are just some points to consider when comparing and contrasting the two routes to persuasion. You can further explore the topic using the books, articles, and resources that PsyDAG suggested.