Sunday
April 20, 2014

Homework Help: Marketing

Posted by zeta on Friday, January 19, 2007 at 12:25am.

How do the strategic pricing and distribution decisions made by management impact the overall image and positioning of a brand?

I think cars are a great example.

A Kia is a great car. It is a very affordable brand with mass distribution across the country (and world).

A Bentley is also a great car. However, as you know, they are much more expensive and harder to find.

Think about how the pricing and distribution affects the images of these two car brands which are on opposite ends of the pricing spectrum.

Answer this Question

First Name:
School Subject:
Answer:

Related Questions

marketing - what are the pricing issues in the product category? for the brand ...
Marketing - Supposed you have been hired as a Marketing manager in a Food ...
marketing managment - Supposed you have been hired as a Marketing manager in a ...
^^Brand Extension^^ - wat does brand extension mean? cud u give me an example? ...
managerial economics - Discuss, in some detail, the following pricing concepts, ...
business - Identify two companies that you believe integrate corporate social ...
Marketing - ______________ is the process of naming broad product-markets and ...
marketing.. - the Maturity stage has impacted or will impact on the product ...
Public Administration - Hi, I would like some assistance with this question. I ...
Marketing Management - Mass Marketing is dead versus Mass Marketing is still a ...

Search
Members