Homework Help: Marketing

Posted by zeta on Friday, January 19, 2007 at 12:25am.

How do the strategic pricing and distribution decisions made by management impact the overall image and positioning of a brand?

I think cars are a great example.

A Kia is a great car. It is a very affordable brand with mass distribution across the country (and world).

A Bentley is also a great car. However, as you know, they are much more expensive and harder to find.

Think about how the pricing and distribution affects the images of these two car brands which are on opposite ends of the pricing spectrum.

No one has answered this question yet.

Answer this Question

Related Questions

marketing - what are the pricing issues in the product category? for the brand ...
Marketing - Supposed you have been hired as a Marketing manager in a Food ...
marketing managment - Supposed you have been hired as a Marketing manager in a ...
managerial economics - Discuss, in some detail, the following pricing concepts, ...
Marketing - ______________ is the process of naming broad product-markets and ...
business - Identify two companies that you believe integrate corporate social ...
^^Brand Extension^^ - wat does brand extension mean? cud u give me an example? ...
marketing.. - the Maturity stage has impacted or will impact on the product ...
Public Administration - Hi, I would like some assistance with this question. I ...
Marketing Management - Mass Marketing is dead versus Mass Marketing is still a ...

For Further Reading

First Name:
School Subject:
Answer: