qualities of persuasive business messages
posted by Letitia on .
How do you organizing information in informative, positive, negative, and persuasive messages?
Assuming that the audience is not in favor of the change, the message is most effective when the pro agruments are given fist, then the con arguments followed by the anti-con arguments.
As in all longer communications, it is more effective to use the following order:
Introduction — to briefly tell them what you are going to say
Body — to tell them in more detail what you want to say, supporting your agruments
Conclusions — to summarize what you have told them.
It is more effective, because people tend to remember the first and last parts of a series of events best. This is called the serial position effect.
I hope this helps. Thanks for asking.