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I need to write a paragraph on Identifying the demographics and characteristics of my customer( or consumer). What the customer needs will my product attempt to meet?

My product or business is a shoe company that sells for all ages and all shoes sizes.

Obviously, your customer needs shoes (don't we all?) You need to identify whether your company is selling inexpensive or expensive shoes.

The comfort, amount of space shoe provides, sweat absorption quality, and what type of shoe is it for sports...dancing?
design.. and color even..that attracts most customers.. in the "in" trendy color that is in season ..


I need kind of an example to show me exactly how to phrase it.

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