Saturday

April 19, 2014

April 19, 2014

Posted by **Daniel B** on Thursday, October 12, 2006 at 9:39pm.

P = 100 - .005Q

The publisher must pay $20 per book in printing and distribution costs and, in

addition, it must pay the author a $20 royalty for each book sold.

(a) Your job is to provide advice to the publisher. What price will maximise

the publisher’s profit? How much profit will the publisher earn? What will

be the total royalty payment earned by the author?

(b) A consultant says that the publisher and the author have the wrong type of

agreement. He says that the author and the publisher should tear up their

original agreement, in which the author gets $20 per book sold, and enter

into a profit-sharing agreement. He recommends that the author gets 40%

of the profit and the publisher 60%. What price should the publisher set

with this profit-sharing agreement?

(c) Will both the author and the publisher prefer the profit-sharing agreement

to their original agreement? Which agreement will the students who buy

the textbook prefer?

(d) Given the demand and cost conditions indicated above suppose that the

royalty payment was such that the author received a payment which was

15% of sales revenue. Prove that there is an inherent conflict between the

author and the publisher in that the author has an interest in the book’s

price being lower than the price which maximises the publisher’s profit.

Take a shot.

Note that the publisher is a monopolist wrt to the textbook. Always maximize where marginal cost=marginal revenue. So, for each sub-problem, construct a marginal cost and marginal revenue equations.

**Related Questions**

economics - Thank you so much economyst but i do'nt understand the ans for part...

economics - The demand function for a well known economics textbook is: P = 100...

Urgent Help Economyst - Hey Economyst can you please help with the following ...

Economics - Hi there, I am having trouble with this problem.Can you give me some...

microeconomics- demand function - hey thanx for "economyst" for his input, he/...

Microeconomics - profit maximisation - Hi, I would really appreciate if someone ...

Math - A small publishing company is planning to publish a new book. The ...

Microeconomics - determining how many to sel - Hi, I would really appreciate it ...

Managerial Economics - The Largo Publishing House uses 400 printers (workers) ...

Managerial Economics - Textbook authors typically receive a simple percentage of...