November 29, 2015

Homework Help: marketing

Posted by Cher on Monday, August 28, 2006 at 6:10pm.

consumer services tend to be intangible, and goods tend to be tangible. Can you give me an example to explain how the lack of a physical good in a pure service might affect efforts to promote the service?

Consumer services often have no physically viewable representation.

For example, I would not be able to tell if someone has purchased piano lessons or marriage counseling simply by looking at them.

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