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July 22, 2014

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Recent Homework Questions About Marketing

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finance
Home Builder Supply a retailer in the home improvement industry, currently operate seven retail outlets in GA and SC. Management is contemplating building an eighth retail store across town from its most successful retail outlet. The company already owns the land for this ...
Saturday, October 30, 2010 at 7:57pm

Inter
19) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called: A. Market research. B. Market development. C. Market penetration. D. Market segmentation.
Saturday, October 30, 2010 at 5:23pm

Finance
The Star Restaurant Company owns and operates Chinese restaurants throughout the northwestern United States. Paris Brown, vice president of development, has been analyzing a new metropolitan market for expansion opportunities. The company’s best option would be to acquire...
Tuesday, October 26, 2010 at 9:23pm

health care marketing
describe three key ideas or concepts you have learned regarding marketing strategies in health care.
Monday, October 25, 2010 at 8:10pm

business-location
Ready Mix Concrete Company is planning on developing new markets in a growing community. It had recently acquired large orders in three locations: downtown, at a mall, and in a suburb. The destinations and loads to be delivered are the following: Delivery Site: Downtown ...
Sunday, October 24, 2010 at 8:48pm

MKT 421
Individual Assignment: Environmental Factors · Resources: University Library, Internet · Select an organization with which you are familiar that conducts both domestic and global marketing. · Write a 1,050- to 1,400-word paper in which you identify the ...
Sunday, October 24, 2010 at 3:32pm

mkt 230
As a marketing consultant, you are frequently asked by clients to develop recommendations for marketing communication strategies. The traditional elements used include advertising, sales promotion, public relations, and personal selling. Which of these do you feel would be ...
Thursday, October 21, 2010 at 6:25pm

statistics
The Computer Anxiety Rating Scale (CARS) measures an individuals level of computer anxiety, on a scale from 20 (no anxiety) to 100 (highest level of anxiety). Researchers at Miami University administered CARS to 172 business students. One of the objectives of the study was to ...
Thursday, October 21, 2010 at 3:31pm

marketing
in th Van Dyke and bacon shoe stores, identify the buyers and sellers as well as the goods or services, how closely do real world conditions match the characteristics listed int he model?, are the sellers price takers, do they compete using price, is the good in questions ...
Monday, October 18, 2010 at 10:14am

marketing
explain the term life cycle
Monday, October 18, 2010 at 5:53am

marketing
The company you work for is considering changing its applicant testing process. Your supervisor has asked you to research testing methods and make your recommendation. This proposal will be submitted to the Vice President for review and consideration.
Saturday, October 16, 2010 at 4:51pm

marketing
19) The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
Wednesday, October 13, 2010 at 7:38pm

marketing
A manufacturer of a new product for whitening teeth would like to investigate the effects of package design and label information on consumer’s perceptions of the product and their intentions to buy it. Would you advise the manufacturer to use qualitative or quantitative ...
Tuesday, October 12, 2010 at 6:05pm

Managerial Finance & Accounting
P10-9 Performance Evaluations (M324) - Objs. 2, 5 The Promotion and Advertising Department at Jefferson Corporation coordinates point of purchase promotions for its distributors. Employees of this department are graphic arts or marketing majors who develop campaign materials ...
Tuesday, October 12, 2010 at 1:53am

Marketing
what is product development and what is product pentration
Monday, October 11, 2010 at 11:37pm

Marketing
______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Strategic planning B. Market positioning C. Market segmentation D. Mass marketing
Monday, October 11, 2010 at 12:37pm

Marketing
Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer
Sunday, October 10, 2010 at 3:23pm

economics
1)The director of marketing at Vanguard Corporation believes the sales of the company’s Bright Side Laundry detergent (S) are related to Vanguard’s own advertising expenditure (A), as well as the combined advertising expenditures of its three biggest rival detergents...
Sunday, October 10, 2010 at 12:41pm

stats
An analysis is done to determine the amount spent on fresh fruits and vegetables per person per week. In a certain area, assume this amount is normally distributed with a mean of $13.9 and a standard deviation of $ 4.91. A. When finding the probability that a random person ...
Sunday, October 10, 2010 at 2:04am

marketing
. In your own words describe at least three activities that represents each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers.
Monday, October 4, 2010 at 6:32pm

marketing
Your team has been hired by ABC company’s senior management to conduct a research project. The company has 40 employees and has been in business for 25 years. The company offers sales & service on all sizes of new Xerox copiers. The company has been faced with decreasing ...
Sunday, October 3, 2010 at 7:10pm

English
In the first paragraph, underline all common nouns once and proper nouns twice. In the second paragraph, underline two pronouns. In the third paragraph, underline one action verb once, underline a helping verb twice, and circle a linking verb. In the fourth paragraph, ...
Friday, October 1, 2010 at 1:06pm

marketing
Name and describe the five stages of the product life cycle using examples of products or services in your territory. As Marketing Manager, what strategies would you recommend for each of these products or services in order to maximise sales? Provide reasons/rationale to ...
Monday, September 27, 2010 at 11:01pm

Marketing
Describe how companies have used marketing data to target your wants and needs?
Monday, September 27, 2010 at 10:03am

marketing
______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.
Sunday, September 26, 2010 at 7:07pm

Marketing
Describe how companies have used marketing data to target wants and need.
Sunday, September 26, 2010 at 4:21pm

Marketing
Select a product or service that you would like to introduce to the marketplace. It may be a product or service from an existing company or a new concept. · Prepare a 1750-2100 word Marketing Plan for your selected product/service. Include the following elements:
Wednesday, September 22, 2010 at 11:05pm

geometry
As the marketing designer for Burger King, you are given a 4 in by 6 in logo and have been told to create an advertisement that is six times larger. What is the area of your advertisement (in feet)? [12 inches = 1 ft] A. 6 ft2 B. 36 ft2 C. 72 ft2 D. 3 ft2
Tuesday, September 21, 2010 at 1:06pm

Marketing
· Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions o Analyze the influence of global economic ...
Monday, September 20, 2010 at 7:50pm

marketing
is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Market segmentation C. Diversification D. Market positioning
Monday, September 20, 2010 at 2:33pm

Marketing
Which of the following statements best describes the modern view of marketing?
Monday, September 20, 2010 at 1:14am

Finance
ER Medical Supplies had sales of 2,000 units at $160 per unit last year. The marketing manager projects a 25 percent increase in unit volume this year with a 10 percent price increase. Returned merchandise will represent 5 percent of total sales. What is your net dollar sales ...
Sunday, September 19, 2010 at 4:40pm

precalc
A shoe manufacturer markets a new athletic shoe in a community of 500,000 people. The marketing representative convinces 35% of the community to buy the shoe. Additionally, each customer convinces 35% of his or her friends that have not bought the shoe to do so. What total ...
Sunday, September 5, 2010 at 11:24pm

marketing
You are a consultant advising a company on the importance of making good assumptions before making major decisions. To explain to your client what you mean you decide to give examples of other companies and the assumptions used to make major decisions. Research the following...
Sunday, September 5, 2010 at 7:07am

Marketing
I need an idea for a future product or service to market for this class project, any ideas? Thank you in advance!
Wednesday, September 1, 2010 at 6:22pm

Marketing
I need an idea for a future product or service to market for this class project, any ideas? Thank you in advance!
Wednesday, September 1, 2010 at 4:02pm

Marketing
What is the impact of the competition in Internet space and how challenging it is and going to be for marketers to effectively compete for market share and customers?
Tuesday, August 31, 2010 at 6:31pm

Managerial Economics
How would you react to a sales manager’s announcement that he or she has in place a marketing program to maximize sales?
Sunday, August 29, 2010 at 7:33pm

MARKETING
Your company’s sales are 50,000 units. The unit variable cost is $12. Your markup percent on sales is 40% and your fixed costs are $100,000. 1. What is your profit / loss?
Sunday, August 29, 2010 at 1:00pm

finance
I am trying to figure out if sales forecasts and marketing forecasts are the same thing? Can you please help me?
Friday, August 27, 2010 at 9:38pm

economic
Imagine that you are a business owner. Choose whether to hire a new person in the marketing department or upgrade your computer system. Each choice requires the same amount of investment. Address the following topics: What factors do you use to determine whether to invest in ...
Thursday, August 26, 2010 at 7:39pm

marketing
Mass marketing is dead versus Mass Marketing is still a viable way to build a porfitable brand?
Thursday, August 26, 2010 at 7:06am

marketing
Which of the following statements best describes the modern view of marketing? A. Marketing should take over production, accounting, and financial services within a firm. B. The job of marketing is to get rid of whatever the company is producing. C. Marketing is concerned with...
Sunday, August 22, 2010 at 9:10pm

quiz
Question 1 Woodrow Wilson wished to keep the United States neutral at the outbreak of World War I primarily because h A)secretly admired German culture and the German university system. B) wanted to arbitrate among the combatants and to influence the settlement of the war. C) ...
Sunday, August 22, 2010 at 7:43pm

International Business
Why does Logitech manufacture in China and Taiwan, undertake basic R&D in California and Switzerland, design products in Ireland and coordinate marketing and operations from California?
Tuesday, August 17, 2010 at 12:21pm

Marketing
18) Marketing strategy planners should recognize that: A. Target markets should not be large and spread out. B. Large firms like General Electric, Target, and Procter & Gamble are too large to aim at clearly defined markets. C. Target marketing is not limited to small market ...
Monday, August 16, 2010 at 11:17pm

marketing
List three questions a marketing manager might want to ask. Then, provide answers, incorporating marketing math concepts.
Saturday, August 14, 2010 at 11:23am

college marketing
Assume that you are an NBA team owner who wants to build an arena with a budget of $400 million. You will provide $200 million of your own funds, but must finance the remaining balance. Calculate your total loan payment based on the following information: A bank is willing to ...
Friday, August 6, 2010 at 10:37pm

Com156
I need to write a 450 word Thesis statement on "Why credit card companies shouldn't be allowed on campus marketing to college student's"
Friday, August 6, 2010 at 9:53am

marketing
A supplier provides parts to a manufacturing company that demands JIT deliveries. At the present time it takes 6 hours to make a round-trip between the supplier's warehouse and the customer, including loading, travel and unloading time. The lot size is 12 pallet loads on a...
Friday, August 6, 2010 at 12:06am

marketing
Which of the following statements regarding marketing strategies
Thursday, August 5, 2010 at 9:42pm

business
For this assignment you are to imagine that you are part of a select marketing group. This select group has been asked to consider the Colorado City Convention and Visitors Bureau survey of 25 hotels in the local area. The survey is concerned with the current availability of ...
Monday, August 2, 2010 at 12:39am

finance
In group of 5, you are required to tackle the following case study: Ocean Limited is a UK company specialised in commercial corporate dressing (trendy uniforms) for employees in sales, presentation, reception, fairs etc. They have 50 employees and are operating 100% in the ...
Saturday, July 31, 2010 at 10:52am

Statistics
Exercise #2 As a marketing analyst for Imperial Products, your task is to determine if a new product is worth marketing nationwide. The director of marketing has stated that at least 85percent of the public must express some desire for the product and, for those who exhibit an...
Monday, July 26, 2010 at 8:56pm

Psychology
Jennifer is a 29-year-old administrative assistant married to Antonio, an Italian engineer, whom Jennifer met four years earlier while on a business trip for her marketing company. The couple now lives in Nebraska, where Antonio works for the county's transportation ...
Sunday, July 25, 2010 at 11:39pm

Psychology
Jennifer is a 29-year-old administrative assistant married to Antonio, an Italian engineer, whom Jennifer met four years earlier while on a business trip for her marketing company. The couple now lives in Nebraska, where Antonio works for the county's transportation ...
Sunday, July 25, 2010 at 9:51pm

Bussiness Communication
Which of the following would be more appropriate to present in paragraph form than as a table within a document? A. Descriptions of the three key events that have lead up to the decision to relocate the business B. Comparative sales figures, by month, from 2004 to 2007 C. The ...
Sunday, July 25, 2010 at 7:10pm

Finance
Innovation Company is thinking about marketing a new software product. Upfront cost to market and develop the product are $5 million. The product is expected to generate profits of $1 million per year for 10 years. The company will have to provide product support expected to ...
Tuesday, July 20, 2010 at 3:48am

Sports Management
You are interested in purchasing a new minor league baseball franchise. The franchise will be located in your area. To reduce risk in your decision making, you have requested that a sports marketing firm submit a detailed research proposal. The following questions pertain to ...
Tuesday, July 13, 2010 at 10:17pm

Marketing
A manufacturer of AC units realizes a cost of $55.00 for every unit produced. Its total fixed cost is $2,000,000. If the manufacturer produces 500,000 units, calculate its: a. unit cost b. markup price if it desires a 10% returns on sales c. ROI price if it desires a 25% ...
Monday, July 12, 2010 at 11:25am

International Business
I have to create a 2 page handout for the following scenaario: Your company has developed a product that is all but guaranteed to be successful in any country that has a substantial population. The sales and marketing department would like you to do some research and find out ...
Sunday, July 11, 2010 at 6:10pm

college
7) Which of the following is true? A. The product P in the marketing mix stands for only tangible merchandise. B. The product P in the marketing mix stands for only physical goods. C. The product P in the marketing mix stands for both physical goods and tangible D. The ...
Wednesday, July 7, 2010 at 4:41pm

marketing opportunity cost
Maurice receives $100 as a birthday gift. In deciding how to spend the money, he narrows his options down to four choices: Option A, Option B, Option C, and Option D. Each option costs $100. Finally he decides on Option B. The opportunity cost of this decision is __________. A...
Wednesday, July 7, 2010 at 2:16am

Marketing
Procedures that develop and analyze new information to help marketing managers make decisions are called:
Saturday, July 3, 2010 at 12:10pm

business ethics
Select the option that can be used to illustrate a utilitarian argument concerning ethical issues in marketing.
Wednesday, June 30, 2010 at 9:50am

com285
Which of the following is NOT a gatekeeper? A. The HR director of a large university who screens all internal applicants for eligibility before sending applications to the interviewers for a specific position. B. An account executive who approves a marketing plan before it is ...
Monday, June 28, 2010 at 8:49pm

marketing
Your company’s sales are 50,000 units. The unit variable cost is $12. Your markup percent on sales is 40% and your fixed costs are $100,000. 1. What is your profit / loss? $100,000 You are thinking of increasing your advertising by $200,000. Based on previous data, you ...
Wednesday, June 23, 2010 at 1:47pm

marketing
• The goal of integrated marketing communication (IMC) is to produce a unified promotional message that has the customer as its focus. All promotional activity, such Draft a 200- to 300-word response answering the following questions: o How does an organization establish ...
Tuesday, June 22, 2010 at 9:00pm

Marketing
The ____ area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted. a)People b) product c) place d) promotion
Saturday, June 19, 2010 at 11:56pm

college
• Select two organizational departments from the list below in a business: o Marketing o Customer Service o Finance o Planning • Write a response of at least 350 words in which you identify the roles of information systems within those departments. (Not functions) &#...
Friday, June 18, 2010 at 11:56pm

Self-Employed
Can someone proofread the text before I place it in the about us section on a website I'm creating. Bryan Martin, Freelance Marketer, has been promoting and marketing businesses since 2008. He began studying how business operates and their potential grow through marketing...
Thursday, June 17, 2010 at 10:10pm

marketing
Select a product or service you would like to introduce to the marketplace. It may be from an existing company or a new concept. Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the following elements: A brief description of the ...
Thursday, June 17, 2010 at 10:05am

Business research
You conduct a survey of a sample of 25 members of this year�s graduating marketing students and find that the average GPA is 3.2. The standard deviation of the sample is 0.4. Over the last 10 years, the average GPA has been 3.0. Is the GPA of this year&...
Saturday, June 12, 2010 at 6:00am

Operations management
how does finance marketing and personnel support product stategy in an organization
Tuesday, June 8, 2010 at 1:29pm

marketing
You are working in the product development department of a company that creates household products. Your team has come up with an idea for a revolutionary new cleaning product. Using the seven phases of new product development as a guide, describe how your company will develop...
Monday, June 7, 2010 at 8:40pm

Marketing Principles
Motivating and Leading The following are the four P's in marketing: Price Product Promotion Place Complete the following below: Choose a product or service with which you are familiar. Describe the product or service. In your own words, describe why and/or how each of the ...
Monday, June 7, 2010 at 1:04pm

Marketing Foundation
Select a purchase for a refrigerator which recently made and please describe your buying process, including any other parties involved in the buying process and their roles
Thursday, June 3, 2010 at 3:34am

Marketing Foundation
Select a purchase you personally have made recently and describe your buying process, including any other parties involved in the buying process and their roles in your purchase decision. To do this, please complete the following template and make sure to mentioned what your ...
Wednesday, June 2, 2010 at 6:08am

business
The ______ area of the marketing mix is concerned with decisions about getting the right product to the target market when and where it is wanted. A. Promotion B. Place C. Product D. People
Tuesday, June 1, 2010 at 1:50pm

marketing
5) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: A. Market penetration. B. Product development. C. Market development. D. Combination.
Tuesday, June 1, 2010 at 1:21pm

business
Which of the following would be more appropriate to present in paragraph form than as a table within a document? Descriptions of the three key events that have lead up to the decision to relocate the business Comparative sales figures, by month, from 2004 to 2007 The names and...
Monday, May 31, 2010 at 12:34am

Marketing
Where can I find case studies of businesses that advertised and businesses that didn't?
Friday, May 28, 2010 at 3:21pm

MARKETING
Product is NOT concerned with: A. Packaging. B. Quality level. C. Branding. D. Wholesale price.
Sunday, May 23, 2010 at 6:08pm

MARKETING
Which of the following is true? A. The product P in the marketing mix stands for both physical goods and tangible B. The product P in the marketing mix stands for only physical goods. C. The product P in the marketing mix stands for both physical goods and services. D. The ...
Sunday, May 23, 2010 at 5:58pm

business
i need help finding a article that either relates to business productions, advertising or marketing - a canadian article plz asap thanx
Sunday, May 23, 2010 at 3:05pm

marketing
Develop a pricing strategy for your chosen product/service. Discuss what factors will impact your pricing strategy. What pricing method would you use for your product/service and why? These two questions require research using the textbook (Chapter 9). No other resources are ...
Saturday, May 22, 2010 at 11:20pm

eco
Imagine that you are a business owner Choose whether to hire a new person in the marketing department or upgrade your computer system Each choice requires the same amount of investment?
Thursday, May 20, 2010 at 10:39pm

Marketing
With marketers, increasingly adopting more and more refined market segmentations schemes fueled by the Internet and other customization efforts—some critics claim that mass marketing is dead. Others counter that there will always be room for large brands that employ ...
Tuesday, May 18, 2010 at 10:51pm

marketing
What are some of the different stages a company goes through when developing its IMC strategy?
Friday, May 14, 2010 at 9:28am

business
1. Aaron Nance is a freshman in college who has not yet decided on his major. He is thinking about majoring in operations management and is concerned about job opportunities in this field. Which of the following statements about jobs for operations management majors is most ...
Tuesday, May 11, 2010 at 1:35am

Marketing
9. The annual planning at Century Office Systems, Inc. had been arduous but produced a number of important marketing initiatives for the next year. Most notably, company executives had decided to restructure its product-marketing team into two separate groups: (1) Corporate ...
Monday, May 10, 2010 at 4:35pm

MARKETING
8. Net-4-You is an Internet Service Provider that charges its 1 million customers $19.95 per month for its service. The company's variable costs are $.50 per customer per month. In addition, the company spends $.50 per month per customer. or $6 million annually, on a ...
Saturday, May 8, 2010 at 12:19am

College Finance
Aunt Sally's Food Inc. is considering expansion. Sally has paid $100,000 for a marketing study to assist in the potential valuation. The study indicates that the new product will have sales of $1,500,000 per year each year for the next 6 years. However, existing product ...
Thursday, May 6, 2010 at 12:30pm

Finance
Aunt Sally's Food Inc. is considering expansion. Sally has paid $100,000 for a marketing study to assist in the potential valuation. The study indicates that the new product will have sales of $1,500,000 per year each year for the next 6 years. However, existing product ...
Thursday, May 6, 2010 at 12:29pm

marketing managment
Supposed you have been hired as a Marketing manager in a Food Supplement Company. Your company is planning to introduce Packed Branded Fresh Vegetables in the market. Selected target market for your company is Lahore. Now you are required to prepare an analyses based report ...
Wednesday, May 5, 2010 at 7:08pm

Marketing
Growth of B2C e-commerce in next few years: Good or not so good for consumers? Draft a response to the Marketing Concepts: Discussing Choices and Ethical Issues, question #6 found on p 532 of the text. Read below. Chapter Review Marketing Concepts: Discussing Choices and ...
Wednesday, May 5, 2010 at 5:55pm

Marketing
Supposed you have been hired as a Marketing manager in a Food Supplement Company. Your company is planning to introduce Packed Branded Fresh Vegetables in the market. Selected target market for your company is Lahore. Now you are required to prepare an analyses based report ...
Tuesday, May 4, 2010 at 2:01pm

marketing
The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:
Monday, May 3, 2010 at 6:23pm

Stats
You are to imagine that you are part of a select marketing group. This group is to consider the Colorado City Convention and Vistitors Bureau survey of 25 hotels. The survey is concerned with the current availability of rooms. They are as follows: 90, 72,75,60,75,72,84,72,105,...
Sunday, May 2, 2010 at 7:27pm

Stats
You are to imagine that you are part of a select marketing group. This group is to consider the Colorado City Convention and Vistitors Bureau survey of 25 hotels. The survey is concerned with the current availability of rooms. They are as follows: 90, 72,75,60,75,72,84,72,105,...
Sunday, May 2, 2010 at 7:26pm

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